Andrea Ward

Andrea Ward, style advisor and makeover artist, takes a holistic approach to help men and women develop their own unique style and get noticed. Andrea enables people to become who they want to be “in their starring role,” whether it’s to improve the way they’re perceived in their daily life or to create an exciting stage presence.

Style is more than what you look like and what you wear. It’s about what Andrea calls your swagger. We all know this: First impressions count. Andrea says, “They’re indelible. That’s why it’s so important to define yourself.”

As Andrea describes her process, “I really don’t make anyone over. I inspire, I exude, I elevate and I tune you up. You are still who you are. I take the layers and elevate them. I work from the inside out. We cannot be someone else and why would we want to?” You have to develop a style that is consistent with your internal personality.

The process begins with a discussion about spirit and body. According to Andrea Ward, “Spirit is about the essence of who you are. It’s about the inspiration of your vision for yourself and who you want to be and portray in your life. The spirit exudes the beauty and confidence of the human being. “

Form comes next. “Form is the showcase of who you are as a person.”

Andrea explains, “You have to love your spirit first, because someone can’t fall in love with you unless you like you. Your body is only a featured showcase. It’s a layer. It’s what comes from inside that’s the beauty.” Andrea Ward talks about these concepts every day on her website, on Facebook and everywhere she goes.

Laura Anderson ~ Business Manager

To drive this home, Andrea talks about the spirit’s sense of memory and the concept of the entrance and the exit. “It’s about how you remember someone.” She asked, “Have you ever walked into a room and thought: Who is that person? What drew me to her? What is it about someone that makes them exciting? We love watching the red carpet. We see Angelina Jolie and Taylor Swift and we ask ourselves what is it about them that excites me?”

Andrea Ward told me that it’s more than the way you look. It’s the way you carry yourself, your posture and poise. It’s about how you sit, about how you move. It’s about how you do everything. “It’s like we’re in this little square box. People see you in this box and they may think: I really like the way she nods her head. I like the way she looks at me. I love her smile.”

Andrea Ward is from Connecticut. She always wanted to be in the fashion industry; she started as a model. At 18-years-old, Andrea was 5’10” and the perfect measurements for fit modeling at Macy’s in New York. Later, she worked at a fashion house on 7th Avenue that featured clothes from Yves Saint Laurent, Carolina Herrera and many of the great fashion icons. Andrea was fortunate to be mentored by some of the most incredible people. She also worked on soap opera sets, setting up the look and integrating the clothes with the furniture.

Monet Watkins ~ Makeup Artist

As part of her work, Andrea traveled all over the United States with feature trunk shows. She dressed celebrities; she learned how to work with women and create their perfect fit.

Andrea Ward eventually opened her own store. A believer in giving back to her community, she began working with several charitable organizations and became a big advocate for helping victims of domestic violence. That’s inspired Andrea to help women with their self-esteem. “I believe that all women are the beautiful you.”

To bring the topic back to artists helping artists, I asked Andrea how a musician might begin to think about updating their own look or the look of their band. She used Maroon 5 to as an example:

“What makes people think Maroon 5 is fabulous? Of course, their music is great, but what if Adam Levine showed up and he didn’t have that swagger, that action sense of how he walks and looks and moves? Those are the things that achieve stature, standing and stage presence. It’s about how you move your hands, how you smile and how you look at someone.”

“Of course it is more than about how you move; it’s about what you’re wearing and your look. So, if you come out in all black, to define yourself in a shadow sense, sculpt your body and create a smoking style, you may want to change something about your makeup look that gives you a Lady Gaga sense too.”

Jacob Hamilton ~ Photographer

Andrea Ward mentions stars with swagger and fabulous looks, because when you bring it all together on top of great talent, you can really showcase yourself. She has put together a team to make it happen!

Andrea has graciously offered to help Amused Now kickoff a Style Makeover Series. If this is something you are interested in and you would like to have Andrea give you advice to improve your style, email me at ckahn@amusednow.com and tell me why. Maybe you can be the first person on Amused Now to have a style makeover by Andrea Ward.

Watch the video interview on the Amused Now YouTube Channel:
http://youtu.be/7i87elDx5g0

Amused Now Featured Artist Series

Andrea Ward
http://andreawardrobe.com/
@AndreaWardrobe
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Cynthia Kahn, Founder of Amused Now    
@Amused_Now
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