Shantell Ogden
If you don’t have big money to make a big budget video (like me and most other indie artists), consider making a lyric video to bring your song to life. There are two low-cost ways to create a lyric video: do it yourself or hire someone at a reasonable indie musician rate.
Do It Yourself (DIY)
If you’re a techy person with a good eye, try getting a program like iMovie to make your own lyric videos. Essentially, you just drop in the song as an Mp3 and then make titles over photos or plain backgrounds. Here’s a pretty neat sample of a DIY video that my friend Marcum made for a song we wrote. There are some great tutorials on YouTube about how to make these types of videos like this one.
Hire a Reasonably Priced Pro
I was recently in the market for a lyric video resource, because I’m launching a new single called Love Shouldn’t Hurt in Europe and I needed something to use to promote it. It took me some time to find some affordable and professional lyric video makers. Prices vary depending on what you specifically want, but you can expect to pay anywhere from $200-$400 for a low-cost lyric video.
When you reach out to these pros, you may want to have ideas about concepts, but it’s not necessary. They will have some great ideas as well. I knew, for example, that for Love Shouldn’t Hurt I didn’t want to have a real edgy looking video, because it’s a story song about someone getting out of an abusive relationship. The song influenced the choices we made for the video; we used a handwritten font instead of a more blocky one.
Below are a few resources and a sample from each video producer that I found, and they all price their videos in the I range listed above:
Nicole Nelson
Sample Video
Contact her at nicolenelsonmusic@gmail.com
Justin Dahl- Rain City Productions
Sample Video
Contact Page
Anthony McGrace- Great Heights Design Studio
Sample Video
Contact Page
When you finish with your video, post it on your YouTube page, then on your website. It’s important to put the video on your website, because you want to drive people to your site and not to YouTube, where they can get distracted by cats!
Once posted, share, share, share! Send emails to your fans and friends and create social media posts. Remember to share it multiple times on Facebook and Twitter, especially in different ways: tag the video maker, pick out a line you like the best and quote it, shout out to your co-writers or musicians that played on the record, etc.
Check out my lyric video here: http://youtu.be/T9M9WMWCYkk
I can’t wait to see your new lyric videos!
Tag me with your new lyric videos on Twitter at @shansmusic and I’ll be sure to re-tweet and share!
Shantell Ogden
www.shantellogden.com
@shansmusic
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Shantell Ogden is a Nashville-based artist whose songs have been recorded by multiple artists, featured on network TV and in film.
Like this post? Check out Shantell Ogden’s previous Amused Now guest post about Do It Yourself radio promotion:
https://amusednow.com/blog/shantell-ogden-diy-radio-promotion/