If you are one of those artists who believe they never should pay for interviews, you should reconsider. When a publication interviews you for free, you answer questions that serve the interests of their target market. You do not control the content. I agree that free publicity and fresh internet real estate are all good things. However, there are many advantages to paying a professional to produce a featured interview or post, because you can control the questions, answers and many aspects of promotion. Get Asked the Right Interview Questions First, decide why you want to be interviewed. There are many reasons why artists want to be interviewed and tell their stories. Do you want to be interviewed because you just released a new song or film or book? Are you going on tour? Are you launching a crowdsourcing campaign? Are you looking for management or to beef up your electronic press kit (EPK)? Answering the why not only influences what questions you want to be asked, but also what order you want the interviewer to ask them. People have short attention spans, so make sure the interviewer asks you the most important questions first. Next, decide who you want to target. How you choose to answer your interview questions can vary widely, depending on your target audience. For example, you may want to provide short answers if you are talking to new fans, but go more in-depth if you are talking to die-hard fans. You may want to use different language and behave more professionally if you are answering questions to for potential managers. Because you know the questions you’ll be asked in advance, you can prepare your answers, rehearse for your interview and give your audience a fabulous performance. Take Charge of Interview Promotion...