Tell Your Story  and Sell More Art We know that fans support and buy from artists they know and like. Video interviews are a great way to let your fans see you when you are not performing and to hear you talk about your background and your art. They are also a great way to introduce yourself to new fans. Since most of us cannot get booked on The Tonight Show or David Letterman, find websites like Amused Now that provide opportunities to be interviewed and post those interviews on your own website and social media sites. Imagine how much more you could sell if right next to that Buy button, you had an interview where you shared the back story about your song or film or book. Remember when you were younger how much fun it was to learn all about your idols and what your favorite song or movie or book was really about? Artists who tell their stories have a competitive advantage over those who don’t. Artists who film a great interview have an advantage over those who film a crappy interview, because fans are more likely to watch the whole thing. Booking the interview is only the first step. So, how do you prepare for a great interview? Here are some tips I’ve learned from interviewing hundreds of artists. Set the Stage Get yourself a good webcam, so the film quality of your interview is maximized. Webcams cost less than $100, and the film quality they record are much better than if you used the default webcam in your Mac or laptop. Do not conduct interviews from your phone or tablet. The aspect ratio is not right. Before the interview, sit down in the same place you plan to record...