{"id":3555,"date":"2015-03-22T21:39:02","date_gmt":"2015-03-22T21:39:02","guid":{"rendered":"http:\/\/amusednow.com\/blog\/?p=3555"},"modified":"2015-03-22T21:43:44","modified_gmt":"2015-03-22T21:43:44","slug":"sarantos-a-song-a-month","status":"publish","type":"post","link":"https:\/\/amusednow.com\/blog\/sarantos-a-song-a-month\/","title":{"rendered":"Sarantos ~ A Song A Month"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/M9YBald_M20\" width=\"450\" height=\"253\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<div id=\"attachment_3558\" style=\"width: 235px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3558\" class=\"size-full wp-image-3558\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-head-shot-225x185.jpg\" alt=\"Sarantos \" width=\"225\" height=\"185\" \/><p id=\"caption-attachment-3558\" class=\"wp-caption-text\">Sarantos<\/p><\/div>\n<p>I love indie singer-songwriter Sarantos\u2019 song choices and his openness to share his experiences with Amused Now fans. When I last interviewed indie singer-songwriter Sarantos in October 2014, we discussed his strategy to release a new song and video every month. That strategy was so successful that Sarantos has decided to continue these monthly releases throughout 2015.<\/p>\n<p>What makes these monthly releases so rewarding for both the artist and his fans? According to Sarantos: \u201cI think fans like having someone interact with them all the time, as opposed to bands who release a CD every three years. Interacting with fans every week and releasing a new song every month really resonates with them. They can download the music for free, and they can watch the music video. It\u2019s additional new content, and not the same stuff rehashed over and over. I also think that just being myself on social media is beginning to resonate with my fans.\u201d<\/p>\n<p>I must admit that releasing a song and video every month seems like a lot of work. Why do both? \u201cThe video is definitely challenging, especially when you\u2019re an indie artist on a limited budget. Video helps portray the song in a great way. I try to have a good story in each video. To me, putting a video to the song takes it to the next level. When you think back to the 80\u2019s, when music videos first came out, Michael Jackson and Duran Duran made some classic videos. I want to give that same taste to my fans. In addition to the song, I want them to also anticipate the next video and what different thing I might do. It\u2019s a lot of work, but it\u2019s really very enjoyable.\u201d<\/p>\n<p>In January, Sarantos released his first single, the 80\u2019s style <em>We Accept The Love We Think We Deserve<\/em> to rave reviews. I asked Sarantos to tell me about his social media and promotion strategy: \u201cMy strategy is always the same. I don\u2019t have a big marketing budget. I have an email list that I\u2019ve been building for the past year and a social media presence. I try to build a little buzz and theme to my releases. Within the month it\u2019s been out, <em>We Accept The Love We Think We Deserve<\/em> has skyrocketed. I think it has over 240,000 YouTube views. The video is kind of funny, which I think fans appreciate. In terms of the emotional theme, unfortunately there\u2019s plenty of abuse going on the world. I think a lot of people have had issues in a relationship at one point or another, so I think they relate to the song.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3560\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-performing-225x225.jpg\" alt=\"Sarantos performing\" width=\"225\" height=\"225\" srcset=\"https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-performing-225x225.jpg 225w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-performing-225x225-150x150.jpg 150w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-performing-225x225-38x38.jpg 38w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-performing-225x225-186x186.jpg 186w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-performing-225x225-184x184.jpg 184w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>Sarantos recently released <em>A Child\u2019s Mind<\/em>, so I asked him to tell us about this song: \u201cMy friends and family like to tease me and say I have the mind of a child. I\u2019m not immature, but I have that childhood naivet\u00e9. I still read comic books and I\u2019m still brutally honest with people. There\u2019s no hidden agenda. I think there\u2019s a part of us that society gets rid of. I think we all give up a part of our child\u2019s mind that helps us be creative, and we shouldn\u2019t. We should hold on to that innocence and that carefree attitude. I miss being a child and a little bit wild.\u201d<\/p>\n<p>When Sarantos made the song\u2019s video, he added another theme to <em>A Child\u2019s Mind<\/em>: \u201cMy parents are immigrants. They came from Greece to this country. I made the video with the theme around an immigrant mom and her son, how they came to America, the land of opportunity. The boy becomes a doctor, but he keeps thinking about his childhood and the friends he left behind.\u201d<\/p>\n<p>Sarantos lists all currently released songs and all songs coming up for release on his website, so I know the next song in the lineup is <em>What If I Never See You Again?<\/em>\u00a0This song has a very personal meaning to Sarantos: \u201cMy father passed away a couple years ago. Grieving is a very personal thing. There are various stages. It was a very difficult time in my life. I wrote this song late one night almost two years ago. It got me thinking about death, about loved ones who have passed away. I wondered if I\u2019d ever see him again. It gets into the issue about whether there is a God, whether there is a Heaven. The song is in the singer-songwriter genre, and I think it really hits home to my style. It\u2019s a lengthy song, but it\u2019s really touching and powerful.\u201d<\/p>\n<p>Sarantos believes you should \u201cwork for a cause and not applause.\u201d Sarantos donates 33% of all profits to a specific charity for each song released to the public. He even allows his fans to suggest the charities. I had to know more. What a great idea! \u201cLike everyone else in the music business, there\u2019s a part of me who wants to make it. I want to tour around the world. I\u2019d love to have fans that support me, so I can make this my primary living. To me, it\u2019s always been primarily about the music, and secondly about charity. So, I decided to donate a third of the profits from every song to a different charity.\u201d<\/p>\n<p>The charity Sarantos chooses relates to the song\u2019s double meaning: \u201cTake the first song I released, <em>Not Where I Wanna Be<\/em>. To me, cancer is not where anyone wants to be, so I picked the American Cancer Society for that song. I do listen to my fans, so the charity for <em>A Child\u2019s Mind<\/em> is Feed My Starving Children. I actually went out to a branch in the Chicago area and picked and packed food for starting kids. For the song <em>We Accept The Love We Think We Deserve<\/em>, I picked the National Coalition Against Domestic Violence. My fans have great ideas.\u201d I love how Sarantos grows his career based on fan\u2019s input and builds a personal relationship with them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3559\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-looking-sideways-225x225.jpg\" alt=\"Sarantos looking sideways\" width=\"225\" height=\"225\" srcset=\"https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-looking-sideways-225x225.jpg 225w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-looking-sideways-225x225-150x150.jpg 150w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-looking-sideways-225x225-38x38.jpg 38w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-looking-sideways-225x225-186x186.jpg 186w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-looking-sideways-225x225-184x184.jpg 184w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>Since Sarantos practices the art of continuous improvement, I asked him what he\u2019s decided to do differently this year based on what he learned last year: \u201cLast year, I focused on my budget and how best to allocated my resources. I figured out many things were a waste of money, so I won\u2019t do them again. I continue to figure out what works and what doesn\u2019t. As I climb the ladder a little bit, not leaps and bounds, just little steps, the biggest thing I\u2019ve learned is: Don\u2019t give up. No song trends in one day, unless you are someone famous, like Taylor Swift, and have a huge marketing budget. You\u2019ve got to keep grinding, keep going for it.\u201d<\/p>\n<p>Sarantos does see his approach to releasing one song each month has its disadvantages: \u201cI can\u2019t keep pushing the songs I released last year. Each month, I have to get to the next song, get to the next video. This may hurt me to an extent. If I put all my time and energy into promoting <em>A Child\u2019s Mind<\/em> for the next year or year-and-a-half, I truly feel it would be a lot more successful. But, I think giving fans something new every month is a game changer.\u201d<\/p>\n<p>What\u2019s up next for Sarantos, in addition to many new songs? \u201cI had the opportunity to tour worldwide and I couldn\u2019t take it, because I couldn\u2019t give up my day job for six months. The hardest thing for me is trying to get a band together that will stay together. Because I\u2019m a solo artist, they aren\u2019t vested in the music. You have to make a bare minimum just to pay the band. The biggest challenge for me is getting enough traction, so I can start doing more gigs. I\u2019m dying to perform more; I\u2019m dying to get on stage.\u201d<\/p>\n<p>I hope Sarantos figures it out, because I\u2019d love to see him live.<\/p>\n<p>Here\u2019s the link to my first interview with Sarantos: \u00a0<a href=\"http:\/\/amusednow.com\/blog\/sarantos-not-where-i-want-to-be\/\" target=\"_blank\">http:\/\/amusednow.com\/blog\/sarantos-not-where-i-want-to-be\/<\/a><\/p>\n<p>The Amused Now Featured Artist Series<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3561\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-playing-guitar-230x345.jpg\" alt=\"Sarantos playing guitar\" width=\"230\" height=\"345\" srcset=\"https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-playing-guitar-230x345.jpg 230w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2015\/03\/Sarantos-playing-guitar-230x345-200x300.jpg 200w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/>Sarantos<br \/>\n<a href=\"http:\/\/www.melogia.com\/\" target=\"_blank\">Melogia.com<\/a><br \/>\n<a href=\"http:\/\/twitter.com\/sarantosmelogia\" target=\"_blank\">@sarantosmelogia<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/Sarantosmelogia\" target=\"_blank\">Facebook<\/a><br \/>\n<a href=\"http:\/\/plus.google.com\/+SarantosMelogia\/posts\" target=\"_blank\">Google+<\/a><br \/>\n<a href=\"http:\/\/www.youtube.com\/user\/SarantosMelogia\" target=\"_blank\">YouTube<\/a><\/p>\n<p>Cynthia Kahn, Founder of Amused Now \u00a0 \u00a0<a href=\"http:\/\/www.youtube.com\/amusednow\"><br \/>\n<\/a><a href=\"http:\/\/twitter.com\/Amused_Now\" target=\"_blank\">@Amused_Now<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/AmusedNow\" target=\"_blank\">Facebook<\/a><br \/>\n<a href=\"http:\/\/plus.google.com\/106372266016264510992\/about\" target=\"_blank\">Google+<\/a><br \/>\n<a href=\"http:\/\/www.youtube.com\/amusednow\" target=\"_blank\">YouTube<\/a><br \/>\n<a href=\"http:\/\/itunes.apple.com\/us\/podcast\/amused-now\/id916561789\" target=\"_blank\">iTunes<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love indie singer-songwriter Sarantos\u2019 song choices and his openness to share his experiences with Amused Now fans. When I last interviewed indie singer-songwriter Sarantos in October 2014, we discussed his strategy to release a new song and video every month. That strategy was so successful that Sarantos has decided to continue these monthly releases [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3558,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[837,840,631,838,841,839],"class_list":["post-3555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-a-childs-mind","tag-not-where-i-wanna-be","tag-sarantos","tag-singer-songwriter","tag-we-accept-the-love-we-think-we-deserve","tag-what-if-i-never-see-you-again"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarantos ~ A Song A Month - Amused Now<\/title>\n<meta name=\"description\" content=\"Singer-songwriter Sarantos shares his strategy to release a song and video every month this year and the back stories behind his recent hit singles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amusednow.com\/blog\/sarantos-a-song-a-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarantos ~ A Song A Month - 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