{"id":2403,"date":"2014-07-31T00:41:51","date_gmt":"2014-07-31T00:41:51","guid":{"rendered":"http:\/\/amusednow.com\/blog\/?p=2403"},"modified":"2014-07-31T00:41:51","modified_gmt":"2014-07-31T00:41:51","slug":"mark-weber-crashing-in-color","status":"publish","type":"post","link":"https:\/\/amusednow.com\/blog\/mark-weber-crashing-in-color\/","title":{"rendered":"Mark Weber ~ Crashing in Color"},"content":{"rendered":"<div id=\"attachment_2399\" style=\"width: 235px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2399\" class=\"size-full wp-image-2399\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-head-shot-225x212.jpg\" alt=\"Mark Weber\" width=\"225\" height=\"212\" \/><p id=\"caption-attachment-2399\" class=\"wp-caption-text\">Mark Weber<\/p><\/div>\n<p>Too often a band puts out a new album, plays the same venues in their local scene, and is forgotten until they repeat the cycle in two years. There isn\u2019t much that beats the excitement of a new record release. So 6 months after the album drops, how can you continue to be exciting? Now that the usual fans are starting to skip some shows, how do you get them back in the door? Why not repeat what got people excited in the first place?<\/p>\n<p>Obviously you can\u2019t expect to go back into the recording studio and record another full length (or even an EP of all new material), so what am I suggesting? Why not just make a short-run EP that is special for shows or merchandise deals?<\/p>\n<p>There\u2019s no need to reinvent the wheel here, just do something with what you already have. Was there a song that didn\u2019t make the cut? This is the perfect time to get some use out of it. Don\u2019t forget about old demos, instrumentals or acoustic versions of songs. Go crazy and make a fast punk version of your ballad! You can even get people involved with a Facebook poll, and let that determine which songs get new versions.<\/p>\n<p>It really doesn\u2019t matter too much what you decide to do, just pick 2 or 3 songs and get something new out there for your fans. It doesn\u2019t even have to be the best sound quality. The point is just to offer a little something extra for fans, to remind them that you\u2019re still out there kicking ass. This brings me to an important point about making this for the fans.<\/p>\n<p>Don\u2019t charge a bunch of money for this! I\u2019d argue that you might not want to charge anything for the mini-EP, but I know that might seem counterproductive. This new EP is the perfect incentive to get your fans in the door and out to shows, after they\u2019ve already seen you more times than they can count. Everyone who comes to a particular show gets a copy for free? Buy a shirt and get a copy of the EP?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2400\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225.jpg\" alt=\"Mark Weber performing \" width=\"225\" height=\"225\" srcset=\"https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225.jpg 225w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225-150x150.jpg 150w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225-90x90.jpg 90w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225-38x38.jpg 38w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225-186x186.jpg 186w, https:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-performing-225x225-184x184.jpg 184w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>Go ahead and make these special and limited to a certain batch of shows or to a tour. Don\u2019t even bother making artwork or putting them in nice cases if you don\u2019t want to; but, if you are going to spare the expense of artwork, do something else to make it personal for fans. Why not write funny stories about things that have happened to the band during practice or while on the road? Maybe even have one of the better artists in the band draw some quick pictures for it.<\/p>\n<p>I know I talked a lot about how this can help the band that often plays the same areas, but bands that are touring can easily make this mini-EP work for them as well. Make it a special tour EP! That even gives you great artwork to use as well. Got a tour poster or promo-photos that are used to advertise your tour? Great, it\u2019s now your album artwork!<\/p>\n<p>For smaller bands, the album cycle feels incredibly long. Without a huge touring budget, you need to do something to give fans a reason to see you multiple times, because you\u2019ll most likely be playing the same areas many times. A tour EP\/mini-EP or whatever you want to name it is a simple way to add something to your merchandise table and get fans back in the doors. It reminds everybody that you are still active and can give fans a look into a different side of the band. Take this idea and make it fit your band. Better yet make it fit your fans! After all, this is something special for them.<\/p>\n<p>Mark Weber<br \/>\n<a href=\"http:\/\/twitter.com\/theemarkweber\" target=\"_blank\">@theemarkweber<\/a><br \/>\n<a href=\"http:\/\/www.facebook.com\/theemarkweber\" target=\"_blank\">Facebook<\/a><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2401\" src=\"http:\/\/amusednow.com\/blog\/wp-content\/uploads\/2014\/07\/Mark-Weber-sitting-225x188.jpg\" alt=\"Mark Weber sitting\" width=\"225\" height=\"188\" \/>Since 2011, independent artist Mark Weber has been focusing his musical efforts on a solo career, infusing the sounds of Emery, Balance &amp; Composure, and Manchester Orchestra, to create his own unique brand of alternative rock. Having played in\u00a0alternative and pop-punk bands all across the suburbs of Chicago, Weber wanted to have full control over\u00a0the song writing process. He didn\u2019t want to just be a guitarist, singer, or bassist anymore; he wanted to\u00a0do it all. With this new chapter, it was time to fully utilize his talents and tell the stories of growing up,\u00a0failing to achieve your goals, and being scared of what\u2019s to come. Weber released his first EP,\u00a0Parallel\u00a0Lines, in 2012 and will be releasing the follow-up,\u00a0Crashing: In Color, on July 15th 2014.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Too often a band puts out a new album, plays the same venues in their local scene, and is forgotten until they repeat the cycle in two years. There isn\u2019t much that beats the excitement of a new record release. So 6 months after the album drops, how can you continue to be exciting? Now [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[456,455],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-crashing-in-color","tag-mark-weber"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Weber ~ Crashing in Color - Amused Now<\/title>\n<meta name=\"description\" content=\"Indie musician Mark Weber shares how to keep fan excitement flowing with an in-between album mini-EP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amusednow.com\/blog\/mark-weber-crashing-in-color\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Weber ~ Crashing in Color - 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