Hi, I’m Duane Rajkumar and I’m writing on behalf of One Inch Punch Productions, a Toronto based video production company with experience creating corporate videos, music videos, short films, reality television and more. The typical music video fan who watches MTV, BET or VH1 has no idea of all the hard work that goes into the creation of these miniature movies. Most assume that the artist tells a director what type of music video he wants to make and the two then they work together to make it happen on the music label’s dime. This is far from the truth. What viewers don’t know about is the treatment that serves as the foundation of every music video production. If you plan on creating your own music video, you’ll be best served by partaking in this process. Let’s take a look at what it’s all about and why it will be crucial to your music video’s success. Treatment: The Unseen Roots Music video treatment, commonly called the video concept, is a general outline of what will happen in the video. Storyboards similar to those used when creating movies, sitcoms and websites are utilized when developing a music video’s treatment. While this isn’t glamorous work, it sets the stage for the colorful and luxurious music videos that the public loves. If you put in the proper amount of time writing a solid treatment for your video, you’ll reap the rewards with a highly polished finished product. You can take your video in any direction as long as there is a unified plan in place before the actual recording begins. Oftentimes, the most successful treatment writing sessions involve experimental exercises. This includes a search for visuals that fit the song and add more meaning. The treatment process is all...